Built by an operator who spent decades finding it and fixing it.
Malcolm Reid Sr. didn’t arrive at coaching through a certification funnel. He spent decades running large automotive sales operations — the kind of floor where charm doesn’t survive month-end, and every problem you fail to find shows up in the number that judges you.
When he moved into advising business owners and coaching coaches through ProGlobal Business Advisors, he kept meeting the same person: brilliant at the craft, starving at the business. Great advice, invisible value. So he turned the discipline he’d lived into a method any serious coach could run under their own name. Examine the whole operation. Make the problem concrete. Put the fix in motion. Keep score.
Today he leads a working community of coaches, hosts industry conferences, and shows up across business podcasts and media. But the fastest way to take his measure is to listen to the coaches who work with him.